Friday, October 05, 2007

How to tick off advertisers

I know KFMK (Jammin' 105.9) is pretty much being run on auto (no jocks, syndicated morning show instead of, you know, music), but I hope it isn't the norm for a commercial break to have a McDonald's ad immediately followed by an ad saying something to the effect of "we need to stand up against FAST FOOD!", which is what I heard this morning. I would imagine McDonald's might have something to say about ad placement.

Given the level of attention ClearChannel is apparently not giving this station, is it any wonder it's the lowest-rated full-power FM station in town presently?


Anonymous said...

Good observation about the auto run KFMK. However, they are not the only ones. Try calling up to KISS FM from 10-3. I've got a crisp $5.00 bill for anybody who has ever seen Mickey Gamez anywhere in Austin recently..much less at a station evvent. You know why? She lives in Detroit.

It's called voice tracking and it is slowly killing radio.