Monday, September 20, 2010

The River gets Spirit

Listeners to 105.9 the River in Austin may notice a change in their favorite station starting today.

As conjectured in this space a few months ago, 105.9 KFMK was sold.  Specifically, the station went to a company called Crista Broadcasting, a company known for operating several Christian radio stations in the Pacific Northwest.  The sale is to receive final approval today, September 20, according to All Access

(Link courtesy All Access)

So what does this mean for The River?  Well, it means that the gradual trending toward adult contemporary music (with some Christian music intermingled) is going to come to an abrupt end.  The format of KFMK, now dubbed "Spirit 105.9", will return to contemporary Christian.

Crista VP/GM Stan Mak, for one, is excited about this change to Austin's radio landscape:

SPIRIT 105.9 is here because of the overwhelming support for this format that we heard time and time again in our conversations with AUSTIN listeners. SPIRIT 105.9 is going to provide uplifting music and message to the great people of AUSTIN.

The new general manager of the station, Tim McCoy says that they "have done extensive research to ensure [they] are programming the type of local station that ‘Austinites’ have been asking for."  Whether that will translate into ratings success is left to be seen.