Wednesday, December 01, 2010

"Mega" returns to Austin airwaves


Mega, the dance format last seen (for those who don't have an HD radio) at 93.3 in Austin, has returned to the airwaves via the translator at 102.7 that once was used for Hill Country oldies station KITY.  Until now, Mega had only been available as the HD2 signal of KBPA 103.5 (Bob FM), or, of course, online.

Of course, Mega was not a ratings success, which is why the format of 93.3 was changed to the still-lamented Hot 93.3 (at least it appears to still be lamented, judging by the number of hits I get from the search terms "what happened to hot 93.3" or some variant).  However, with a low-power translator (which still occasionally is overridden in south Austin by Jack FM out of San Antonio), the return on investment probably doesn't need to be nearly as high, and so my guess is that we'll be seeing Mega at 102.7 for some time to come.

Update:  My guess was wrong.


Anonymous said...

The Fact is Mega was not a success not because of the music but because of the marketing of the station. Not only that but the station programmers kept tweaking the format almost every week for the longest time. Dance is very viable in the Austin market. Austin already has a large dance/electronica community and Mega has been on HD for some time now. Sadly the frequency is not the best in the world but it is already getting attention from a lot of people in the dance community here in Austin.

dance deprived said...

what happened? I was listening and jamming. Then it went fuzzy. And now dead air??!!! oh no. tell me this is a glitch.