The 98.9 The Big Talker Facebook page (a short-lived page, I fear), I discovered, had one final announcement:
Hey, it's Jeff Wolf...the Program Director for what was 98.9 The Big Talker since the very beginning in November 2009. Despite our hard work to bring you more stimulating talk, our audience did not grow as quickly as we hoped it would. Please continue to follow Sean Rima on facebook; you never know what else is on the horizon. I've learned so much from you and thank you for listening to us. Until we meet again...please enjoy the music.
There are a lot of unhappy comments on that post, but the numbers don't lie. A quick look at Austin's ratings shows that KXBT-FM could barely eke out a 1.0 rating for July, putting it behind pretty much every other full-power FM radio station in town. What will happen to fairly well-known hosts previously featured on KXBT, such as Glenn Beck and Dave Ramsey, is yet to be seen.
As for the future of 92.5, Radio-Info reports that station owner BMP has a new format planned for that frequency, which is not as strong as the 98.9 frequency. But given the better frequency at its new home, this should be a good move for the profitable oldies format.
A quick update: RadioInsight reports that the new format for 92.5, starting after Labor Day, will be the ESPN Deportes format currently heard on 1260 KWNX. KWNX will then simulcast 104.9 the Horn.
Update 8/16/11: As expected, the 98.9 Facebook page was shut down. That link will now take you to the main Facebook page.